Blueprint was founded in January 2019 by Danny Freed after losing a close friend to suicide six years earlier. At the time, Danny knew little about mental health care. In the years that followed, he embarked on a deeply personal journey to understand what his friend had been going through—not to start a company, but simply to learn.

Along the way, he spoke with hundreds of mental health professionals. He was struck by two things: the outdated tools they relied on and the extraordinary passion they brought to their work.

Blueprint was born from a simple yet powerful belief: mental health professionals deserve great tools and technology—not just to deliver exceptional care, but to do so without sacrificing their own well-being.

Though not a clinician himself, Danny has remained deeply committed to ensuring Blueprint is built by clinicians for clinicians. This commitment is reflected in our team—nearly 20% of us are licensed mental health professionals, ensuring the tools we create address the real needs of those who use them.

Today, Blueprint supports over 20,000 mental health professionals in delivering exceptional care. These clinicians and their clients are at the heart of everything we do. We’re honored to partner with them and driven to build a future where technology enhances—never hinders or replaces—the human connection at the center of mental health care.